Startup Choice Award > Submission
Particulate www.particulate.me
With Socialfunders we provide a new kind of crowdfunding platform, where companies support charity together with their customers, employees or partners. The solution is based on the idea, that customers can actively influence the distribution of corporate donations by choosing charity causes.
The basic idea: Companies give, customers choose.
The functionality is similar to traditional loyalty programs - easy and intuitive. Customers collect charity points called SocialCoins, e.g. while purchasing products in a local store or webshop. By distributing these SocialCoins on our web platform, customers support regional and supra-regional charitable projects of their own choice.
Due to this concept the elements of Corporate Social Responsibility and customer loyalty are combined perfectly. Our solution creates many innovative usecases for companies to improve brand awareness, increase sales and customer loyalty by doing good.