Startup Choice Award > Submission

Movina https://movina.de/

by Movina

Interactive Digital Out of Home – Outdoor advertising that reacts to movement
What: Premium dooh at Ku‘damm
The first outdoor network for interactive digital outdoor advertising in Germany – with eight large-format screens in unique interactive cubes.
The special feature: idooh
Advertising messages can be coupled with the movements and the digital reflection of the viewer. The passer-by triggers various effects, both passively and especially actively. The effects range from clever to cheeky, with great entertainment value, and they can be assessed with performance analyses.
The result
2.237 user per day, 25,8 seconds per user, 70% will still remember after a number of weeks.
The realisation
Simple and without additional costs: available advertising materials are used interactively, without a surcharge.
The interactive scene is designed and ready for transmission within only a few hours - and all for the CPM prices of our competitors for dooh.