Startup Choice 2017 > Submission
Aurora Exchange Ltd. - a unique loans exchange from Finland https://aurorax.co/
The AuroraX loans exchange connects creditworthy borrowers with investors who seek a higher yield and a moderate risk profile. AuroraX has the simplest, lowest and most transparent cost structure in the loan market, and a loans aftermarket in the same exchange. Through its partnerships, AuroraX offers complimentary payment protection insurance, state of the art, PSD2-ready credit rating and safekeeping of funds in regulated financial institutions.
Problem:
Consumers are misled to pay more on their loans with complex fees. Investors are charged more by layering fees and hiding the true interest rate paid by borrowers. The lending business models are country specific and the customers are acquired through a long chain of aggregators, affiliates and expensive marketing, all finally paid by the borrowers. AuroraX solves these problems through simplicity and transparency enabled by its exchange based business model.
Solution:
AuroraX has built an internationally scalable, cloud-based p2p lending exchange and integrated it with world class partner companies. This way AuroraX can offer automated and cost efficient loans to borrowers and investment opportunities with lenders, all backed by payment protection insurance and bank-grade compliance. AuroraX’s marketing is web based and measurable, tightly integrated in an own platform that is built to scale.
Competitive advantage:
AuroraX is the first truly exchange based P2P lending platform which offers p2p loans to creditworthy borrowers at competitive rates. AuroraX has the simplest, lowest and most transparent cost structure with no catches. Only AuroraX offers a payment protection insurance for loans at no extra cost through Europe-wide partnership with Maiden Life AB. AuroraX is built to scale internationally with its multinational and gender balanced team and its trusted partnerships.